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American Towel Rack - About

Welcome to American Towel Rack.


We pride ourselves as one of the Canada's & US leading brand names in designer radiator and towel rack manufacture. At ATR we like to bring the romance back into staying warm. As a part of the Radox Group, we share the same values of quality and innovation with the customer at the heart of everything we do.


Established in 2008 in the UK, our new range is even more diverse than before and truly represents a single stop solution to designer heating in the bathroom and home. We believe that no other manufacturer will be able to offer you the range and quality of products that we can.


Being located on a 7 acre site, we are not constrained by space in any way and do not have to outsource any of our production. We have our own nickel chroming plant which means we can guarantee our chrome.


Founded by Clyde Williams in 2008, his dream was to introduce a radiator range filled with quality all round. Not just sourcing products made with the highest grade top materials and skilled manufacturing but also providing the best level of customer service any consumer would always dream of. We have over 30 years of industry knowledge in our team and we are proud to share this with you. In the art of design creating, we love coming up with new designs for the radiator world, it’s what keeps us ahead of the game and most of all its fun.




Quality of raw material: We use only the best EU sourced products- ensuring the highest quality Integrity of manufacture: We never take shortcuts and use tried and trusted manufacturing processes service: We believe in openness, communication and partnership To back all this up, we offer a 10 year guarantee on all our towel rails, with a lifetime guarantee on our stainless steel products. We are all very proud of the quality of our radiators and this is endorsed by our company being certifified to ISO 9001:2000 and ISO 14001:2004 by BVQI/UKAS. Our Electrical radiators for the North American market are tested by Intertek and conform to UL Standard 499.

Customer Care

 At American Towel Rack it's our philosophy to provide excellent customer service. We never leave a customer hanging and will always resolve any problem.

American Towel Rack - About
American Towel Rack - About